Security is the most requested service that customers want from MSPs: Acronis-Omdia report

Even before COVID-19, managed service providers (MSPs) were receiving increased demands for cybersecurity solutions from their customers due to escalating cyberthreats. However, since the coronavirus outbreak, cyber-attacks have increased dramatically, with hackers attempting to exploit remote employees who are prone to phishing assaults.

MSPs are becoming increasingly aware that cybersecurity has become their consumers’ most critical worry. At the same time, MSPs are currently experiencing a huge issue in offering the correct solution to tackle cyberthreat.
Acronis, a global pioneer in cyber security, released the findings of a survey done by Omdia (Formerly Ovum), which revealed that security is currently the most requested service among managed service providers (MSPs).
The paper, titled “Understanding the Security and Data Backup Market for Managed Service Providers (MSPs),” examines the main technical, business, and organizational difficulties encountered by MSPs, as well as the top three targeted areas of security improvement in the coming year.

The study, sponsored by Acronis and conducted by Omdia, polled 263 MSPs in the United States and the United Kingdom and discovered that preventing data loss is the most critical cybersecurity competency today.

Data loss prevention is the most demanded security capability

Organizations are increasingly requesting data loss prevention as a cybersecurity capability to manage and safeguard vital data (critical data examples: intellectual property, corporate data, customer data, and so on).

MSPs have expressed a strong desire for dependable security services, with 97 percent of respondents emphasizing the significance of minimizing data loss or corruption in the case of an attack. 88 percent say they need the ability to quickly reduce harm from cyberthreats after they’ve been found.

Acronis Cyber Protect, one of Acronis’ newest products, combines backup with full-stack next-generation security and management features in a unique way. A single integrated solution streamlines service providers’ day-to-day operations, boosts technician productivity, and provides much higher security and reliability for end customers, reducing downtime and data loss, which can lead to customer churn.

The chart below depicts the most important cybersecurity capabilities in the future by country.

MSPs plan to develop cybersecurity services

Security, or security-related services, are among the top three most requested new services, according to 50% of MSPs. The need for a service that extends beyond anti-virus, anti-ransomware, and firewalls has been identified by 89 percent of respondents. The major hurdles in offering the most requested new services, according to 10% of respondents, are keeping up with technology and 18% cost.

MSPs are undoubtedly striving to improve their existing processes in order to ensure their success in offering security services.

The graphic below depicts the areas where security will be improved during the next 12 months.

“Service providers want to increase profits, reduce client attrition, and make their technology stacks easier to use for their staff. Working with many vendors and providers for each part of the security stack is difficult, according to 84 percent of respondents in the poll. Rather than employing numerous programs for backup, anti-virus, anti-malware, vulnerability assessments, URL filtering, patch management, and other functions, they may use a single, integrated cyber protection solution to give superior services to their clients. This is why service providers from all across the world are quickly adopting Acronis Cyber Protect.”commented Gaidar Magdanurov, Chief Cyber Officer at Acronis.

Challenges to offer cybersecurity services: skills, manageability and high costs

MSPs who provide cybersecurity services to small and mid-sized enterprises (SMBs) concur that they still face numerous obstacles.

The graph below depicts the main business and organizational problems that MSPs face.

The greatest challenges are the high expenses of obtaining skills and competence. According to an Omdia poll, 92 percent of respondents believe that the skills and knowledge required to supply security services are expensive due to a lack of resources, making it their largest obstacle. There is also unanimity on the challenges of managing a large number of suppliers/vendors.

“COVID-19 continues to have a tenacious grip on the world,” said Roy Illsley, an Omdia distinguished analyst and one of the report’s primary authors, “resulting in the most severe business environment we’ve seen since last decade’s Great Financial Crisis and the Great Depression of the 1930s.”

Cybercriminals can only thrive in these situations, because enterprises are confronted with a new threat for which they are unprepared. To combat this, MSPs and their clients must be able to use the most appropriate solutions to combat more complex threats.

Technical challenges: low detection and vulnerability scanning capability

The most difficult technological problem for MSPs is early detection of a cyber-attack (94 percent ). For 93 percent of MSPs, having encryption as the default is another major difficulty.

The graph below highlights three major technological challenges that MSPs encounter.
The difficulty for MSPs is to identify the risk of continuing to defend their clients with old solutions from numerous suppliers/vendors. In current difficult circumstances, there is a great demand for nimble, integrated solutions created specifically for the MSP sector.

The Five Vectors of Cyber Protection — safety, accessibility, privacy, authenticity, and security — are the foundation of Acronis Cyber Protect (SAPAS). IDC refers to cyber protection as the “new IT discipline” because it addresses the need to merge data protection and cybersecurity, which have traditionally been viewed as separate processes, in order to manage risk and solve the new difficulties posed by modern data use.

MSPs need a proactive approach to address the skills gap

Customers want MSPs to provide security as a service, while MSPs want to be able to control everything, increase security to close the skills gap, and cut cost and effort all at the same time. Overall, MSPs are looking for a solution that can provide:

Incidents are quickly identified.
To compensate for a shortage of expertise, automation will be used.
According to the report, a large majority of MSPs (78 percent) want to be able to quickly identify threats in order to protect their clients’ data, and 71 percent want a fully automated solution that saves them time and money when setting up security policies.

Acronis Cyber Protect combines full-stack advanced security and management features with a unique backup integration. A single integrated solution simplifies operations for service providers, boosts technician efficiency, and provides significantly higher security and authenticity for end customers, reducing downtime and data loss, which can contribute to customer churn.